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It’s barely been a week since President Yoweri Museveni sat down with Uganda’s biggest content creators for that buzzing Jazz With Jajja conversation and dropped the promise of five billion shillings to help them form their own SACCO. The room was alive with phones recording every second, creators leaning in, laughing, nodding along as the president talked about turning their online hustle into something solid and lasting. Everyone left feeling like the future had just opened up wide.
But right now the mood has completely flipped. The same creators who were all smiles that day are tearing into each other on social media and in group chats. Posts are flying about who should run the SACCO, who got picked for what, and why some voices seem louder than others. Mistrust is thick, with people questioning motives left and right. A good number are still admitting they’re broke, scraping by while they wait for the money that was supposed to change everything. And the egos? They’re everywhere, turning what should have been teamwork into a straight-up power scramble.
From the government’s corner, the line is clear and steady. The five billion is still on the way, meant to build something sustainable so creators can support each other, grow their brands, and push positive messages for the country. Museveni framed it as unity in action, a proper structure that lifts the whole digital space instead of leaving everyone fighting alone. Officials keep saying the process is straightforward and the funds will empower everyone who qualifies.
On the creators’ side though, it’s raw and messy. Some are posting screenshots of heated exchanges, calling out what they see as favoritism or slow movement. Others are venting openly about how the wait is hurting their businesses and families, how the brokenness feels heavier now that hope was dangled. The struggle for control has split friendships, with egos clashing over who gets to speak for the group or decide how the money gets shared. One day they’re tagging each other in support, the next they’re blocking and subtweeting. The money hasn’t even arrived and the cracks are already showing.
Those early photos from the meeting still pop up in timelines, capturing the excitement before everything soured. But scroll a little further and the comments tell the real story, full of frustration and side takes. Nobody is talking about pulling together anymore. Instead it’s questions about fairness, timelines, and who really benefits when the cash finally lands.
For now the five billion remains a promise on paper while the creators who were meant to receive it keep circling each other in suspicion. What started as a big boost for Uganda’s digital voices has turned into a daily reminder that even good intentions can get lost fast when pockets stay empty, trust erodes, and big personalities start competing instead of collaborating. The money might still come, but the real test will be whether anyone is still speaking by the time it does.
