Ticketmaster announced a strategic partnership with Uganda‑based ticketing startup Quicket as part of its aggressive expansion into East Africa. The collaboration will integrate Ticketmaster’s global inventory and technology stack with Quicket’s local market expertise, enabling seamless ticket sales for concerts, sports events, and cultural festivals across Uganda, Kenya, Tanzania, and Rwanda. The joint venture will roll out a multilingual mobile app and a network of authorized retail outlets, promising faster checkout, secure payments, and real‑time analytics for event promoters. Executives say the partnership aims to boost the region’s live‑entertainment ecosystem, create thousands of jobs, and tap into an emerging middle‑class audience hungry for international acts.
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