Global ticketing giant Ticketmaster entered a strategic partnership with Ugandan event platform Quicket, marking the first major step in Ticketmaster’s East African expansion plan. The collaboration will integrate Ticketmaster’s technology stack with Quicket’s local market expertise, offering seamless ticket sales for concerts, sports events, and cultural festivals across Uganda and neighboring countries. Both companies highlighted the partnership’s potential to boost transparency, reduce scalping, and provide real‑time analytics for event organizers. The joint venture is set to roll out in the coming month, with a pilot program targeting the upcoming Kampala International Music Festival.
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