New Delhi – Prime Minister Narendra Modi’s office launched a multi‑platform outreach campaign targeting Generation Z, featuring TikTok‑style videos, gaming‑sponsor partnerships, and a new “Future India” scholarship program. Simultaneously, the government introduced stricter regulations on student protests, expanding the definition of unlawful assembly and increasing surveillance of university campuses. Critics argue the dual approach seeks to win the loyalty of young voters while stifling dissent. International observers note the paradox, warning that the strategy could backfire if youth disillusionment deepens.
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