A new campaign launched by the African Health Alliance aims to dismantle the lingering stigma surrounding HIV, a disease still often referred to only as “the three letters” in many communities. Through radio dramas, school workshops, and social‑media challenges, the initiative highlights stories of people living openly with HIV and educates the public on modern treatment that renders the virus manageable. “Fear fuels discrimination, which in turn hampers testing and treatment,” said campaign director Dr. Lillian Ndlovu. Early surveys show a 12% increase in willingness to get tested in pilot regions, suggesting the message is resonating.
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