Global ticketing giant Ticketmaster announced a strategic partnership with Ugandan event‑ticket platform Quicket, marking the first major step in Ticketmaster’s East African expansion. The collaboration will integrate Ticketmaster’s technology stack with Quicket’s local market expertise, allowing promoters to sell tickets for concerts, festivals, and sports events across Uganda and neighboring countries through a unified platform. Both companies highlighted plans to introduce mobile‑first ticketing, dynamic pricing, and robust fraud‑prevention tools. Industry analysts predict the partnership will boost ticket sales revenue in the region by up to 30 percent and set a precedent for further collaborations in Kenya, Tanzania, and Rwanda.

